Max Muscle Sports Nutrition Company Overview

• Max Muscle Sports Nutrition, headquartered in Anaheim, CA, is the nation’s premier sports nutrition franchise within the nation’s $64 Billion-a-year sports nutrition and fitness industry. 
• Established in 1991, Max Muscle has developed a productive, profitable, and needed manufacturing/wholesale/retail system for developing, producing, distributing, and teaching the public about innovative, beneficial, and safe sports nutrition AND weight loss supplements. 
• The company began franchising in 2001 and today has over 150 unit franchises and 15 regional development franchises in operation in over 30 states.

Nature of the business

• Max Muscle franchisees offer clients information, motivation, guidance, knowledge, and custom weight management software and sports nutrition/weight loss supplements.  This is a retail store operation with short hours (10AM to 6PM typically), low number of employees (1 or 2), exceptional margins, an upbeat, forward-thinking clientele, and a chance to help people improve their own health/fitness.
• Franchisees can own/operate one or more stores, and owners can hire managers to create more passive involvement.
• Area development franchises are available for qualified candidates.

SPORTS NUTRITION Industry Facts:

• Americans invest $64 Billion in fitness and sports nutrition.
• No other company is devoted exclusively to sports nutrition.
• The sports nutrition market has expanded notably beyond its original body- building clientele to include clients from a wide 
  variety of athletic/sporting endeavors, including cycling, running, swimming, wrestling, golf, tennis, and team sports.
• The weight loss market is HUGE!  (Pun intended)

MAX MUSCLE Competitive Advantages:
Educating our customers is our differentiator in the marketplace.

• Customized Nutrition Plans exclusive to the store.
• Excellent locations are abundantly available in 48 states
• About 2/3rds of GNC stores are now company-owned; hence, greater opportunities for Max Muscle to attract entrepreneurs like you.
• SBA Registry approved!
• TWO LEVELS of offering: single unit and multi-unit
• Retail stores are low overhead and low maintenance
• No FOOD preparation!  Clean, easy retail operation
• Excellent reputation for quality, innovativeness, effectiveness and safety

MAX MUSCLE Franchisee Support Programs:

• Certified Sports Nutrition Specialist training.
• Site selection assistance
• Training (2 weeks initially and on-going as needed)
• Grand opening assistance
• Marketing support
• New Product Introductions (Approx. 1 per month)
• Fantastic web site
• Phenomenal new store format

The IDEAL Max Muscle Candidate:

• Strong desire and willingness to build a successful retail business
• Strong belief in health, fitness, nutrition
• Superb people skills
• Willingness to market/promote business in community
• Prior management experience preferred